How Generative AI Will Change Sales

Empowered by data-driven insights, AI tools assist sales professionals in real time, helping them refine their decision-making and, simplifying various sales activities. For instance, AI-powered CRM systems leverage predictive analytics to forecast sales trends, ensuring sales teams stay ahead. Furthermore, AI in sales enablement automates time-consuming data entry and other repetitive tasks, allowing salespeople to dedicate more time to closing deals. AI can improve sales prospecting by automating the process of finding potential leads and qualifying them based on predefined criteria. It can analyze vast amounts of data from various sources, such as social media, websites, and databases, to identify promising leads and provide valuable insights about their needs and preferences. This helps sales teams prioritize their efforts and engage with prospects more effectively.

• One of its essential components is Machine Learning (ML), a subset of AI that involves training algorithms to recognize patterns in data and make predictions or decisions based on that data.
• AI can help find colleagues that have the most active engagement with key contacts.
• AI helps you to automate aspects of your sales process and provide your team with better information about leads, enhance sales techniques with personalization, and more.
• It involves using AI tools and techniques to streamline tasks, gain insights, and improve the effectiveness of sales activities.

What’s special about our AI Content Assistant is that you can integrate it with your favorite HubSpot features, making content creation feel like a breeze. On the other hand, other AI-powered tools like ChatGPT require an awkward how to use ai in sales copy/paste process. That said, let’s go through our hand-picked list of AI sales tools to help you make the right pick. AI analyzes email campaign data to determine optimal timing and content for higher engagement.

Generating content.

Of sales professionals, 35% reported using AI tools to automate manual tasks, helping them save about 2 hours and 15 minutes each day on average. Implementing AI empowers sales teams to work more efficiently, personalize interactions, and drive revenue growth. AI analyzes customer data and social media posts to guide sales reps on the right approach. It reduces the time spent on manual data entry for sales professionals, allowing them to concentrate on navigating the sales funnel and closing deals efficiently. Connect with the leading CSOs and sales leaders to get the latest insights on sales technology, sales enablement and more. To assess AI’s contribution to results, establish clear key performance indicators (KPIs) such as conversion rates, lead quality, or sales cycle.

AI allows automatic and accurate sales forecasts based on all customer contacts and previous sales outcomes. Give your sales personnel more sales time while increasing forecast accuracy. For more information on AI-powered demand forecasting, feel free to check our article. Data enrichment is the process of pulling data into an organization’s database (typically a CRM) from third-party sources. The goal of this process is to create a more holistic, comprehensive, and accurate understanding of a prospect, lead, customer, or process.

Research AI solutions tailored for key use cases and shortlist tools

As salespeople say that selling by offering a unique solution is more important than ever, personalization is the way to go. AI also can help sellers with upsell and cross-sell recommendations to ensure no money is left on the table and customers get what they need from the start. The AI landscape is evolving very quickly, and winners today may not be viable tomorrow. Small start-ups are great innovators but may not be able to scale as needed or produce sales-focused use cases that meet your needs. Test and iterate with different players, but pursue partnerships strategically based on sales-related innovation, rate of innovation versus time to market, and ability to scale. Our research found that 90 percent of commercial leaders expect to utilize gen AI solutions “often” over the next two years.

Various players are already deploying gen AI use cases, but this is undoubtedly only scratching the surface. Our research found that 90 percent of commercial leaders expect to utilize gen AI solutions “often” over the next two years (Exhibit 2). Our research suggests that a fifth of current sales-team functions could be automated. Close more deals with the latest sales trends and tips from Salesblazers.